How To Target YOUTUBE AD KEYWORDS With VidTarget

THE GOAL:

In this video I’m going to show you how to find the most helpful keywords for your YouTube ads using VidTarget’s Keyword tool.

MORE INFO:

And I’ll be answering your questions in the comments below and check the description for the steps.

WHY DO THIS?

Well if you’re marketer or business owner it can be hard to get everything right with video, but it’s OK, you got this!Unfortunately, it’s way too easy to run ads on YouTube that are too broad and spend your entire budget too quickly, before getting the results you need. So if you’re a marketer or business owner and you want to save time and money by running more targeted YouTube ads, you’re going to want to learn about targeting keywords YouTube. VidTarget is a tool that helps you find the right keywords and phrases to target in your ads.

RELATED LINKS:

  • Get More-Targeted YouTube Ads: http://bit.ly/Check-Out-VidTarget-QvfS0P_U2kE
  • How To Manage YOUTUBE AD KEYWORD LISTS with VidTarget https://youtu.be/kUPUqCM2R2U
  • Why We’re Starting A Business In A Terrible Economy – VidTarget https://www.youtube.com/watch?v=g1p6oq04r_w

BEFORE YOU BEGIN, KNOW THIS:

  1. YouTube is the second largest search engine after Google.
  2. YouTube ads are on the Google ads platform, just in a different section.
  3. People are going onto YouTube and doing tons of searches for solutions to their problems.
  4. You’re going to pay less to get a view of your YouTube video ad than you’re going to pay for a click to your website from Google Ads.
  5. You can use these keywords to target both In-display ads, which can appear in search or in the suggested videos area, or In-stream ads, also known as pre-roll ads.
  6. VidTarget provides you with narrowly-targeted lists that you take and upload to your YouTube Ads account.

THE STEPS:

  1. Go to the VidTarget Dashboard or Search For Targets
  2. Click on the Keywords button
  3. Enter a word or phrase you think people would be searching on and enter it into search.
  4. Click the search icon (magnifying glass).
  5. The results show: a. Related keyword phrases search volume. This number comes from Google, not YouTube, but the more popular phrases on Google will also tend to be more popular on YouTube. b. Cost per click on Google. c. How much competition there is for this keyword. d. A link to find out how the phrase is trending on Google Trends.
  6. Click the checkbox or tickbox next to the term that best fits the viewers who will appreciate your video ad the most.
  7. If you think multiple terms belong in the same group, add them, too.
  8. Go to the “Actions” dropdown menu and “Add to New List,” then “Save To Keyword List,” name your list, then select whether you want to save as “Broad Match,” “Phrase Match,” or “Exact Match” and click “Save.” Or,
  9. Go to the “Actions” dropdown menu and “Add to Existing List,” then “Save To Keyword List,” then select the existing list you would like to add to, whether you want to save as “Broad Match,” “Phrase Match,” or “Exact Match” and click “Save.”
  10. To view the list, click “Keyword Lists” in the navigation. Click here to see how to manage keyword lists.
  11. You can make one big list, but sometimes it’s better to break out your results into smaller results and test one against another to see which one works best.

BONUS TIP:

  • This keyword tool is also a great list of popular topics you might consider making organic videos about that you upload to YouTube but don’t turn into ads.
  • People are searching for these topics, so why not make some videos that answer these questions?
  • It’s possible people will watch the videos, find you’re a helpful, knowledgeable person, and decide to do business with you.

RESULTS:

And now you know how to find the most helpful keywords for your YouTube ads using VidTarget’s Keyword tool.

SHARE THIS VIDEO:

  • How To Target YOUTUBE AD KEYWORDS With VidTarget: https://www.youtube.com/watch?v=QvfS0P_U2kE
  • VidTarget: Run more targeted ads on YouTube: https://www.youtube.com/channel/UCiDr5zDXVFztull8qr6eW9w
VidTarget helps marketers and business owners like you save time and money by running more targeted YouTube ads.