How To Target YOUTUBE AD VIDEO PLACEMENTS With VidTarget
In this video I’m going to show you how to target specific YouTube video placements in your YouTube ads AT SCALE, using VidTarget, which means you will have very targeted ads.
WHY DO THIS?
Well if you’re a marketer or business owner it can be a challenge to get everything right, but it’s OK, you got this. You should do this because:
Unfortunately, it’s way too easy to run ads on YouTube that are too broad and spend your entire budget too quickly, before getting the results you need.
So if you’re a marketer or business owner and you want to save time and money by running more targeted YouTube ads, you’re going to want to learn about how to target specific YouTube video placements.
VidTarget is a tool that helps you find the best specific YouTube videos that are a match for your ads, then create lists of these videos to import into your YouTube ad campaigns.
BEFORE YOU BEGIN, KNOW THIS:
YouTube allows you to target groups of specific videos that you decide are relevant to your business.
This means you can decide to run your ads only on videos that already talk about topics that are similar to the product or service you sell, so it’s a highly relevant viewership.
You can target these videos by doing In-stream ads, which are YouTube pre-rolls. This means you can run your video ad to show up right before the relevant videos from another channel.
You can also run Discovery ads on these videos, meaning they run in the Suggested Video area.
Most advertisers don’t take advantage of this highly-targeted option, because:
a. Without a tool, it’s hard to find enough relevant videos to target at scale when you do it manually.
b. There are new videos in a given topic being added all the time.
c. Some videos allow ads, and some don’t. But it’s generally not a fixed status. Owners can switch ads on or off at any given time (it’s called monetization), and other copyright owners can “claim” the content of those videos and have them taken down or change them to allow ads or stop allowing ads.
VidTarget makes this process simple, providing you with video lists of hundreds of videos covering topics related to your business so you can be both highly-targeted on a specific topic, but also enabling you to do this at scale
The VidTarget YOUTUBE AD VIDEO PLACEMENTS tool is best used together with the CHANNEL PLACEMENTS TOOL.
In the Dashboard, click on “Search for Targets.”
Click on “Video Placements.”
Enter a word or phrase you think people would be searching on and enter it into search.
Click the search icon.
The results show:
a. Most popular keyword phrases related to your topic.
b. The general search volume. This number is taken from Google search, and the numbers will be smaller on YouTube than Google, but the topics are likely popular in roughly the same ratio on both Google and YouTube.
c. A button that creates a list for you of the most popular videos in that group.
d. You can click on the headers to sort alphabetically or by most popular.
Find the list you like and click on the “+ Create List” button – Under “Extract Videos From Keyword – Save To Target List:” Click Save.
Or, if you like more than one phrase, click the checkbox or tickbox by the phrases you like and click “Bulk Create Groups.”
a. Under “Importing Video Placements To Groups” Click Proceed.
b. You’ll see a dialog box that says “Successfully Added Videos”. If you add a few groups together, it will take a while to process.
To view the list, click on “Go To List” or Click “Placement Lists” in the navigation.
You can make one big list, but sometimes it’s better to break out your results into smaller lists and test them against one another to see which one works best.
Now you how to target specific YouTube video placements in your YouTube ads AT SCALE, using VidTarget, which means you will have very targeted ads.
My name is Dane Golden and I want to challenge you to learn how to save time and money by running more targeted YouTube ads. You do that, and you’ll be Golden.
VidTarget helps marketers and business owners like you save time and money by running more targeted YouTube ads.