How to overcome the iOS 14 problem that's hurting Facebook and Instagram ads.


It's time to try YouTube ads.


Your problem has a weird name. It's called:

 "Apple's App Tracking Transparency feature," or "ATT" 

The Story:

Here's what's going on:
The new iOS feature called
"App Tracking Transparency,"
(also known as ATT)
will allow anyone to find out
when apps are tracking them...
and stop them from tracking.

Problem

And this sounds great
for personal privacy.
But there's a trade-off
if you're trying to reach
customers with retargeting,
which most advertisers are.

Facebook and Instagram
work best when they know
your behavior,
and retargeting will now
be a lot harder
if they're not tracking
your customers.

[Remember: Most people
are now using their phones
for social media,
shopping, and websites.]

Of course,
Google and YouTube
also use retargeting.
But YouTube in particular
has one advantage:
It doesn't have to retarget
to reach a targeted market.

Because if you do a YouTube
search for a product
on how to use a kind of product
it already knows what you're
looking for:
You're looking for
the product you searched for.

And if your customer

is watching a video
about a topic that is relevant
to your service,
then you, the advertiser,

can advertise on those
videos, and you'll already know
you have a targeted audience.

Solutions from VidTarget

SOLUTION #1:

YouTube is the
No. 2 search engine
in the world.
So you can target people searching
for topics related to
your services.

At VidTarget,
our YouTube Search Terms product
helps you find
the most relevant search terms
to target with your YouTube ads.


SOLUTION #2:

We also help you find
hundreds of videos
at scale
to place your YouTube ads on
It's called

YouTube Video Placements,
and since it's hard to do manually,
we help you quickly do it at scale.
You simply create a list.
And upload it to your YouTube ad.

Even if you're sticking with Facebook and Insta, you need to diversify.


Start diversifying your ad spend.

Try YouTube Ads.

VidTarget is our YouTube targeting solution. When you're running ads on YouTube, one advantage you have, if you're targeting right, is you know what topics someone is interested in right now.

With VidTarget, you can find hundreds of videos to target in just a few minutes. Then you take this big list of highlight targeted videos from VidTarget and upload it to your YouTube campaign.


Here's what customers are saying about VidTarget:

Tolis Dokianos
"VidTarget saves you time…"

"VidTarget saves you time on keyword research and campaign management. It's a powerful tool that helps you place YouTube ads in front of the right audience and save your clients money on
ad spend."

Tolis Dokianos

Brighton West
"... video placements on YouTube…"

"Once I understood that video placements on YouTube was the way to run advertising, I realized just how valuable VidTarget was."

Brighton West

Nathan Okuley
"I strongly suggest VidTarget."

My company primarily focuses on Facebook and Instagram ads. VidTarget helps us dig into YouTube. We have dozens of clients that are interested in the YouTube platform but don't know where to start.


VidTarget allows my team to learn the basics of YouTube and dig into optimization so that we can be smarter faster and more efficient with those marketing spends.


I strongly suggest VidTarget if you're trying to expand beyond Facebook and Instagram and to diversify your paid media.

Nathan Okuley

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